Growth, Marketing & Sales Insights
Article
Reinventing marketing workflows with agentic AI
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For marketers, AI-enabled workflows will fuel new levels of growth, speed, and efficiency. What is your activation plan?
18 future business arenas could generate $29 trillion to $48 trillion in revenue by 2040.
Article
B2B pricing: Navigating the next phase of the AI revolution
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Agentic AI promises a fundamental shift in how B2B pricing is set, managed, and optimized to drive a step change in both efficiency...
Article
Commerce media at an inflection point: How to win with a full-stack approach
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Commerce media is maturing fast. In a buyer-led market, commerce media networks that deliver omnichannel activation, trusted...
Article
Inspired for business growth: How five companies beat the market
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Just about one in seven companies has outperformed in the past five years. This latest installment of our landmark series for...
Case Study
Reckitt’s bold ambition harnessing AI to redefine revenue growth management
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Reckitt partnered with McKinsey to embed AI into revenue growth management, driving predictive pricing and profit—an executive...
Featured collection
Collection
The CEO Growth Imperative
A collection of insights and resources for how growth leaders drive and sustain growth outperformance.
Consumer and B2B sentiment
Consumer
Global surveys of consumer sentiment
Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
B2B
The “next normal” of sales and how to win
Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.